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  • The Getting Attention blog is a source of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing.

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  • Nonprofit marketing expert Nancy E. Schwartz is the primary author of the Getting Attention blog and e-newsletter. Nancy also founded and runs Nancy Schwartz & Company, providing results-driven marketing and communications services to nonprofit organization and foundation clients. Specialties include communications planning, message development, online communications innovations (she stays way ahead of the curve to put these tools to work for clients asap), and developing revenue streams for nonprofits.

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March of Dimes Re-Launches Online Community -- Share Your Story

In a recent post, blogger and online community specialist Lee LeFever outlines the creation of the March of Dimes' Share Your Story online community, launched in spring 2004. LeFever recounts the challenge of creating a online community that would work (a rarity), and of a recent re-design and marketing campaign to build participation.

Today, "Share provides a platform for parents to share information and support one another. There are now over 7,000 members. The most recent version of the community includes the ability for each member to have a blog, which has added a fascinating and well-adopted dimension to the community’s toolset. "

Learn more about the Share design, build and marketing story from LeFever's blog.

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November 15, 2005 in Case Studies, Fundraising: Innovations & Research, Nonprofit Communications, Unique Approaches, Wikis |

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» Article Showcases Nonprofit Blogging Models And Mentors from Getting Attention
I wanted to point you to a great article on nonprofit blogging, just published in The Journal News, a NYC regional paper. Reporter Julie Alterio: Outlines successful blog initiatives underway by the Leukemia and Lymphoma Society, American Cancer Societ... [Read More]

Tracked on Jun 1, 2006 9:55:21 AM

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